Module 3 – What do you want to say to your site visitors?
In Module 2, we explored different ways of looking at your website visitors – catering for the people who find your website whether accidentally or deliberately, and illustrating some of the Internet statistics which can tell you about typical web users and their day to day use of the web.
If you have carried out some of the tasks suggested at the end of Module 2, you will be more aware of the type of audience you would like for your website and thought about some of the ways you can design and advertise your site to appeal to them.
You are now in a much better position to decide what you want to say to your ideal site visitors? What do they want to read and know about? What information do you want to give to them specifically?
In this module we will be exploring your Site Content – the actual material you present on your website and what you want to say to your site visitors.
Content is King
This is a very popular (and typically male-orientated!) phrase on the World Wide Web, used by advocates of the idea that your site content is much, much more important than how a website looks. The phrase suggests that Site Content is the most important aspect of your website.
With the creation of the World Wide Web, it became possible to introduce a more ‘visual’ appeal to a website, and over the past 10 years or so there has been a tendency for website designers to put more effort into how a site looks than what a site actually says.
This is probably a reflection of how visually-orientated our society has become and how media is generally using visual imagery in advertising to ‘grab attention’ using whatever visual tricks they can. Website designers have sometimes followed suit by using the same advertising techniques on their web pages.
This was entertaining for a while, but there is a growing discontent in most web users about this, who don’t want to have to pay for all this visual entertainment but get quickly and efficiently to what they came to the site for in the first place – the content!
There is a lot to consider and decide when writing content for your website and this module raises some of the questions and some thoughts about how you go about creating your text and graphics.
If you would like to read the rest of this module
and the other 4 modules in this e-Course
please follow the Paypal link |
